Steffi Lau's Resume

EDUCATION

University of Southern California, Los Angeles, CA, 2007-2011
Majors: Public Relations, East Asian Languages and Cultures (emphasis in Chinese)
Minor: Marketing
GPA: 3.7
Peking University, Beijing, China, Spring 2010, Advanced Intensive Chinese Language program

WORK EXPERIENCE

US-China Today, Los Angeles, CA, Sept. 2010-May 2011
Deputy Editor

  • Ran day-to-day operations of online magazine focusing on U.S.-China relations and trends in contemporary China: assigned stories, enforced deadlines, wrote and edited articles, guided writers throughout reporting process, updated website via content management system
  • Recruited and managed a team of 60 translators, writers and public relations interns
  • Collaborated with editorial team to plan staff meetings, public relations and social media outreach, guest speaker events and partnerships with educational programs and institutions

USC Gould School of Law, Los Angeles, CA, Aug. 2010-May 2011
Public Relations Intern

  • Wrote articles and biographies for law school’s website and newsletter; covered a talk by Supreme Court Justice Anthony Kennedy and a mentor day in which law students brought in underserved students aspiring to be first-generation college students
  • Wrote copy for promotional campaigns; shot, edited and publicized videos to promote the school
  • Compiled media and mailing lists through research and cold-calling, conducted competitor research

Blue Ocean Network, Beijing, China, June 2010-Aug. 2010
Reporter

  • Worked as broadcast journalist at English-language outlet providing content about China to the West, covering stories on topics ranging from high illiteracy rates among a Chinese Muslim minority group to the popularity of group weddings in China
  • Crafted story packages for broadcast in U.S.; researched stories, wrote scripts, conducted man-on-the-street interviews in Chinese, secured footage, recorded voiceovers, translated material from Chinese to English, edited video

US-China Today, Los Angeles, CA, Aug. 2009-Jan. 2010
Reporter

  • Wrote in-depth feature article on evolving attitudes toward homosexuality in China, interviewing sources ranging from LGBT activists to academics as well as those dealing personally with being gay in China

Lewis PR, San Francisco, CA, May 2009-Aug. 2009
Public Relations Intern

  • Supported several accounts, compiling daily coverage scans, monitoring competitor coverage, researching and compiling briefing sheets, editorial calendars and media lists
  • Identified speaking opportunities; reached out to editors to identify coverage opportunities
  • Tracked news during product launches and emerging crises; performed tonal analysis

AsianWeek newspaper, San Francisco, CA, May 2008-Aug. 2008
Editorial Intern

  • Wrote for U.S.’s longest-running and largest Asian-American newsweekly; article topics included lack of health coverage among Asian-Americans and the campaign of a political science professor for California district representative
  • Checked AP wires; wrote briefs; updated website; processed hundreds of email pitches daily
  • Served as managing editor of a magazine featuring Beijing Olympic athletes: delegated tasks to a team of nine; called Olympic committees; interviewed Olympians; edited and proofread articles; determined content and layout; researched, fact-checked, secured photos

Daily Trojan, USC student newspaper, Los Angeles, CA, Jan. 2008-Dec. 2008
Staff Writer, Assistant City Editor, diversity beat writer

  • Wrote articles for news section on two-day deadlines; sought out stories for the diversity beat
  • Wrote a feature on minority students skeptical of media claims that the racial barrier in politics had fallen following President Obama’s presidential election
  • Expedited production as Assistant City Editor; covered breaking news

HONORS: Dean's List, Presidential Scholar, Renaissance Scholar, U.S. Department of Education Fulbright-Hays Scholarship, Asian American Journalists Association scholarship (2009 and 2010)
SKILLS: Mandarin Chinese, Macromedia Dreamwaver, Associated Press style, content management systems, Adobe InDesign and Photoshop

©2009 Steffi Lau. All rights reserved.